Map timing, not only totals
A profitable month can still contain a cash shortage if customer payments arrive after payroll, rent, inventory, or loan obligations. Build a weekly or monthly cash-flow view that shows the timing.
Separate one-time owner contributions from operating revenue.
Identify concentration and seasonality
Show whether a few customers, contracts, or seasons produce most revenue. Explain renewal timing, cancellation risk, and the actions you take during slower periods.
Avoid presenting temporary spikes as permanent normal performance.
Stress-test the proposed payment
Add the estimated payment to the cash-flow plan, then test lower revenue, delayed receivables, or higher expenses. A plan should show how the business responds without hiding risk.
Keep working capital and emergency needs visible.
Connect funds to measurable use
For each dollar requested, identify the planned use, timing, expected benefit, and evidence. The SBA readiness checklist emphasizes knowing the amount, use of funds, projections, and repayment story.
Your action checklist
- Build a 12-month cash-flow view
- Show payment timing
- Explain seasonality
- Identify customer concentration
- Stress-test the new payment
- Tie funds to documented uses
Authoritative sources
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